Brands, organizations, and institutions use social media platforms every day to connect with their audiences, raise awareness, and drive leads and businesses. It takes work to set it up, but that effort can pay off big time. If you want to increase your social media audience? In this post, we will look at eight simple ways in which you can increase your social media following.
1. Hold Contests
Contests can be a great way to inspire new people to like and follow your accounts, as well as keep your current fans engaged with your Page. It’s worth experimenting with contests on every social network you’re active on.
2. Include A Visual With Every Post
Visuals are high performers on social media, so be sure to include an eye-catching, colorful image or graphic with each post.
3. Share Video
Video is the most engaging content type on every social media platform, so if you can, it’s a good idea to create at least some sort of video content to maximize engagement.
Be sure to upload your video directly to the platform of your choice, rather than posting the link on an external website (such as YouTube). That way, your video will autoplay as people scroll through their feeds to land on it, garnering more attention.
4. Listening & Giving Feedback To Online Community
Give your followers a great user experience on social by being exceptionally responsive. Listen to their needs, and respond accordingly.
5. Change your Page profile photos and cover photos
You should publicly recognize people who retweet, favorite, and mention your organization on Twitter and thank users who comment on Instagram and YouTube.
Your profile photos and banners are some of your best and most-viewed social profile elements. Use these visual tools to showcase the impact of your work, and the stories of those who benefit from your services.
On Facebook, consider changing up your cover photo at least once per month, and remember to write a great caption.
On Twitter, use your profile picture and banner photo to highlight your great work.
Don’t just stretch out and pixelate a horizontal version of your logo – no one wants to connect with just a logo on social media. Personalize, humanize, and customize every channel you can, with a visual image that speaks volumes.
7. Encourage tagging
An effective strategy to engage your followers is to encourage them to tag other people who may benefit from or enjoy a specific post.
8. Use hashtags to get found
There are two great ways to use hashtags to increase your social media.